The Seller Academy


Amazon 101: What you need to know before you start your Amazon business and how to Do it

  • Opening a Seller Account
  • Listing and Shipping products
  • Calculating sales and profits
  • Commonly used acronyms
  • Rules and Regulations
  • How to obtain a bank account in both Canada and the US
  • US and Canadian Tax laws
  • Where to find products

Research Methods
and Promotions

Learn how to research and find products using the best software & tools that seven sellers use. In depth. Keepa/Helium 10/Jungle Scout and more.

Online and Retail Arbitrage

How and where to find massively profitable products in local stores & online

Scaling with Wholesale

How to find brands you can buy via wholesale and sell month after month to scale your business

Includes HUNDREDS of wholesale supplier contacts

Profit Mastery: The Secret Sauce
  • How to multiply profits using strategies like bundling to nd make more money
  • Marketing and winning PPC
  • Running Promotions 
  • How to eliminate your competition and show up in page one searches

Consulting and Representing Brand Owners

You'll learn how to use your Amazon skills to consult and manage Amazon accounts for other business owners for a percentage of the profits or fee you set.

Zero inventory needed and a great way to diversify and multiply income.

Shipping & Logistics

Learn the best methods to prep and ship your products including:

  • How to use and where to find prep and ship companies
  • International shipping options
  • Best ways to save money
  • Never see or touch boxes
  • Never have to cross the border yourself

Outsourcing /
Hiring Assistants

Learn how to hire virtual assistants and outsource most of your Amazon business using automation so you have more free time.
This is the key to scaling to $1M+


Learn what reports to pull and how to completely track your Amazon business using Quickbooks Online.

Save $ on bookkeeping fees and make tax filing easy. Know at a glance your business profits and inventory costs.

Standard Operating Procedures (SOP's)

Learn how and what processes to document in your Amazon business.

Use them to train and hire others to do tasks for you.

Amazon Canada

You'll learn how to master selling right here in Canada on

  • Import brands to Canada from the USA with little to no competition.
  • How to obtain a GST number
  • Canadian Tax Rules

Selling in the US
  • Common misconceptions
  • US Tax Rules
  • Obtaining a US Bank Account and EIN Number
  • How to import into the US from Canada
  • Get Paid in US dollars


Ending November 27th, 11:59PM PST

Regular Price: $997

Your Cyber Monday Price:

$398.80 CAD

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14-Day 100% Money Back



Once you place your order you will be granted full access to the course materials. If you're unsatisfied, you can request a full refund within 14 days of joining.

How I Escaped the 9-5 Grind

and Made a


$30,000+ Per Month

Selling Brand Name Products

Our Latest Success Story

Purvish Shah - CPA, Ontario



Hey there, I'm Duncan Macpherson.

I've walked the Amazon seller's path, and I get it – the struggle of hunting for opportunities and the grind to make extra cash. But you don't have to go it alone.

Picture this: The Seller Academy Masterclass. It's your ticket to turning your Amazon venture into a thriving business, and it could take just 3-6 months if you put in the work.

Here's the deal – you're never alone in this journey. As my student, you're part of a vibrant community with over 8,000 fellow entrepreneurs ready to lend a hand on our Facebook page. Stuck? Not a chance.

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Our Latest Success Story

"My journey with Seller Academy has been nothing short of transformative. Duncan’s mastery in designing this course comes through in the all-encompassing nature of the curriculum, covering not just one, but multiple pathways for generating income on Amazon, specifically using the arbitrage, wholesale, and private label methods.

What sets Seller Academy apart from other courses is its unprecedented depth - from A to Z. It meticulously navigates everything from setting up a legitimate business structure, doing product research, sourcing products, hiring a VA, maintaining bookkeeping, implementing strategies to scale, and more (way more!)

These lessons, sometimes overlooked in other courses, have been essential in shaping my understanding of the Amazon marketplace.

As a Canadian, I found immense value in the specialized focus on Canadian sellers. The course navigates unique nuances that are crucial for success in our domestic market. More impressively, it provides actionable insights on how to leverage Amazon US to take our businesses to the next level.

In short, Seller Academy is not just a course, but a comprehensive guide, nurturing novices into successful entrepreneurs. Duncan's expertise has made a profound impact on my Amazon journey, illuminating the path to success in an ecommerce ecosystem that can often feel overwhelming.- Franklin T."

Chris Lukey is another long-term member and a coaching student:


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  Module 1: Amazon 101 - For BRAND New Amazon Sellers
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  Module 2: Selling on Amazon Canada ( A Golden Opportunity
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  Module 3: How to Sell in the US & The World on
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  Module 4: Retail/Online Arbitrage and How to use KEEPA and other Tools
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  Module 5: Building a REAL Business with Wholesale
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  Module 6: Profit Mastery Course (Your unfair advantage against other sellers)
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  Module 7: Creating your OWN products and Brand (Private Label)
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  Module 8: Representing Brand Owners/Starting an Amazon Agency
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  Module 9: Bookkeeping for Amazon Sellers Course
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  Module 10: Insurance
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  Module 11: Shipping and Logistics
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  Module 12: Operations - Systemizing your Business so you can outsource and scale
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  Module 13: The Amazon Brand Registry
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  Bonus Material
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**All screenshots were shared unsolicited by real members of our community. We've not verified their numbers. This is not a get-rich-quick opportunity and we make no guarantees that you'll make any money if you follow our advice or take our training. I don't know you, your work ethic, or your personal situation so I can't say what your average results will be. I'll state for FTC purposes that the average person makes zero on Amazon because I've no way of verifying. Of course, I and many others have done far better than that. Yet, I assume you're an adult, and that you realize that all results of success shared here, including my own, are not typical. You could even end up losing money. There are no guarantees. The Seller Academy Masterclass, Duncan Macpherson,, and are operated by 10588695 Canada Inc. and are not affiliated with Amazon in any way whatsoever. Do not take anything on this site as guidance and always consult with professionals before engaging in any business decisions.


Once you place your order you will be granted full access to the course materials. If you're unsatisfied, you can request a refund within 14 days of joining.