From Side Hustle to Success: Build Your Thriving Canadian Amazon FBA Business

Hey there, are you dreaming of ditching the daily grind and creating your own financial freedom? Selling on Amazon FBA could be your answer. But navigating the platform can feel overwhelming, especially as a Canadian entrepreneur. Don't worry, I've got your back!

I'm Duncan Macpherson, and I've been crushing it on Amazon since 2014. Back then, I was struggling to support my family. Now, I'm a bestselling author, Amazon FBA expert, and coach who's helped thousands achieve their e-commerce dreams (and generate millions in sales!). I've even built a supportive community of over 10,000 Canadian Amazon entrepreneurs just like you.

Introducing the Seller Academy Masterclass:

This comprehensive course is your roadmap to building a thriving Amazon FBA business, specifically tailored for Canadians. I'll personally guide you, step-by-step, through every aspect, from product selection and sourcing to marketing and scaling.

What You'll Learn:

  • Uncover profitable niche markets: Say goodbye to guesswork! Learn proven strategies to find winning products with high demand and low competition.

  • Master sourcing like a pro: Discover reliable Canadian suppliers and navigate import/export regulations with ease.

  • Optimize your listings for sales: Craft powerful product descriptions and leverage keyword research for guaranteed traffic.

  • Dominate FBA logistics: Navigate fulfillment smoothly and save money on shipping and storage.

  • Unlock marketing secrets: Implement proven strategies to attract buyers and boost your sales.

  • Build a sustainable brand: Learn how to cultivate customer loyalty and create a business that thrives.

Stop dreaming, start doing!

Don't wait! Enroll in the Seller Academy Masterclass today and take your first step towards financial freedom as a successful Canadian Amazon FBA entrepreneur.

Check out our real student testimonials and see how the Masterclass has changed their lives!

Brandon Sells over $44,000 a month on Amazon Canada!

Brandon quit his 60-hour-a-week construction job and sells over $44,000 a month now on Amazon Canada - All Retail Arbitrage! Now he sees his young children more often and lives life on his terms.

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I recently paid cash for a Porsche.
Thanks to Amazon!

Lifestyle Goals: Amazon allowed my family to live in one of the most beautiful places in the world (Vancouver Island).

Taking a Helicopter to Vancouver is fun!

Impressive results from REAL people

This could be YOU!

Amazon 101: What you need to know before you start your Amazon business and how to Do it

  • Opening a Seller Account
  • Listing and Shipping products
  • Calculating sales and profits
  • Commonly used acronyms
  • Rules and Regulations
  • How to obtain a bank account in both Canada and the US
  • US and Canadian Tax laws
  • Where to find products

Research Methods
and Promotions

Learn how to research and find products using the best software & tools that seven sellers use. In depth. Keepa/Helium 10/Jungle Scout and more.

Online and Retail Arbitrage

How and where to find massively profitable products in local stores & online

Scaling with Wholesale

How to find brands you can buy via wholesale and sell month after month to scale your business

Includes HUNDREDS of wholesale supplier contacts

Profit Mastery: The Secret Sauce
  • How to multiply profits using strategies like bundling to nd make more money
  • Marketing and winning PPC
  • Running Promotions 
  • How to eliminate your competition and show up in page one searches

Consulting and Representing Brand Owners

You'll learn how to use your Amazon skills to consult and manage Amazon accounts for other business owners for a percentage of the profits or fee you set.

Zero inventory needed and a great way to diversify and multiply income.

Shipping & Logistics

Learn the best methods to prep and ship your products including:

  • How to use and where to find prep and ship companies
  • International shipping options
  • Best ways to save money
  • Never see or touch boxes
  • Never have to cross the border yourself

Outsourcing /
Hiring Assistants

Learn how to hire virtual assistants and outsource most of your Amazon business using automation so you have more free time.
This is the key to scaling to $1M+

Standard Operating Procedures (SOP's)

Learn how and what processes to document in your Amazon business.

Use them to train and hire others to do tasks for you.

Amazon Canada

You'll learn how to master selling in Canada on

  • Import brands to Canada from the USA with little to no competition.
  • How to obtain a GST number
  • Canadian Tax Rules
Selling in the US
  • Common misconceptions
  • US Tax Rules
  • Obtaining a US Bank Account and EIN Number
  • How to import into the US from Canada
  • Get Paid in US dollars

"My journey with Seller Academy has been nothing short of transformative. Duncan’s mastery in designing this course comes through in the all-encompassing nature of the curriculum, covering not just one, but multiple pathways for generating income on Amazon, specifically using the arbitrage, wholesale, and private label methods.

What sets Seller Academy apart from other courses is its unprecedented depth - from A to Z. It meticulously navigates everything from setting up a legitimate business structure, doing product research, sourcing products, hiring a VA, maintaining bookkeeping, implementing strategies to scale, and more (way more!)

These lessons, sometimes overlooked in other courses, have been essential in shaping my understanding of the Amazon marketplace.

As a Canadian, I found immense value in the specialized focus on Canadian sellers. The course navigates unique nuances that are crucial for success in our domestic market. More impressively, it provides actionable insights on how to leverage Amazon US to take our businesses to the next level.

In short, Seller Academy is not just a course, but a comprehensive guide, nurturing novices into successful entrepreneurs. Duncan's expertise has made a profound impact on my Amazon journey, illuminating the path to success in an e-commerce ecosystem that can often feel overwhelming.- Franklin T."

Purvish Shah - CPA, Ontario

A successful student in the Seller Academy and also a coaching client.

Chris Lukey is a retired battalion chief firefighter and former professional hockey player. He's a student in my course and also a coaching student:

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Why Amazon FBA?

Amazon allows you to work from anywhere with an internet connection and you can build a business that can be scaled as large as you like.

They handle all of the customer support, shipments, returns, and warehousing for you. You never have to see or touch packing tape or drive to the post office yourself. This can be a 100% hands-off semi-passive income.

You can start with zero experience and build a massively successful Amazon business with my help.

While selling on Amazon isn't a get-rich-quick scheme and there are no guarantees of success (as in any business), with my step-by-step guidance and proven strategies you WILL get results.


You don't need to endure the costly mistakes, frustrations, and wasted time because I've already gone through it for you.

Your life could change dramatically

Just visualize with me for a moment.

What would your day look like if you didn't have to drive to and from a job every day?

Would you buy a new house? A new car? Take your friends/family on a luxury vacation while your Amazon business continues to make money.

How would it feel waking up each day and not having to rush out the door?

What kind of a difference could you make if you had the money to allow you to pursue your dreams and support causes that are important to you?

Imagine the relationship you could have with your partner and your family if you were able to be there for them, and never have to worry about money again.

You've already paid your dues in life, and it's time to get the payback!


If You Do Nothing...

Nothing Happens.

Time Is Of The Essence.

If you've made it this far, you've already taken a massive step forward.

The next step?


Action is the key to success in a world full of dreamers and armchair observers.

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What Makes This Course Different?

The Seller Academy Masterclass is more than just a course. It's a community of like-minded entrepreneurs who work together to help each other succeed.

Upon signup, you get unlimited access to all of the course materials, and 24/7 support via our Facebook Group. You can also message me personally on Facebook during business hours as well. So you'll never have to stay "stuck" and can get the help you need WHEN you need it.

My goal is to help you succeed. That's it.

Over the years, I've implemented every aspect of the training I teach into my own Amazon business.

What makes it unique is that this is the only training on the planet that covers selling on Amazon from a uniquely Canadian perspective.

I'll Guide You Through The Entire Process Of Starting or Growing An Amazon Business

**All screenshots were shared unsolicited by real members of our community. We've not verified their numbers.

This is not a get-rich-quick opportunity and we make no guarantees that you'll make any money if you follow our advice or take our training. I don't know you, your work ethic, or your situation so

I can't say what your average results will be. I'll state for FTC purposes that the average person makes zero on Amazon. Of course, I and many others have done far better than that. Yet, I assume you're an adult, and that you realize that all results of success shared here, including my own, are not typical. You could even end up losing money.

There are no guarantees.

The Seller Academy Masterclass, Duncan Macpherson,, and are not affiliated with Amazon or its associates. Do not take anything on this site as guidance and always consult with professionals before engaging in any business decisions.


If you're looking for easy ways to make money on Amazon without effort or "get rich quickly", this training ISN'T for you. The fact of the matter is you're not an entrepreneur. By sheer definition, an entrepreneur is someone who takes risks and puts in the work.

Frequently Asked Questions

When does the course start and finish?

It is a completely self-paced online course - you decide when you start and when you finish. You get instant access to all of the materials and can work at your own pace. BONUS: I continually add new material at no additional charge to members. So the course stays current and only gets better with time.

How long do I have access to the course?

After enrolling, you have unlimited access to this course for as long as you remain a member

What else is included in the Course?

As a member, you also get access to our Facebook group where you can ask questions and get answers when you need them. You'll never stay stuck and I'll stick with you and offer my help for as long as you're a member. You also get help with sourcing suppliers as I include hundreds of wholesale contacts in the course.

Who is this course for?

The Seller Academy Masterclass for Canadians is a proven set of systems and training. If you're brand new to selling on Amazon, we have you covered. You'll learn the best strategies to set up your Amazon seller account as a Canadian and save money. For those already selling on Amazon, you'll learn how to scale your business via wholesale and Private Label with proven operating procedures to follow and strategies to outsource most of your business.

Do you offer Refunds?

No. When you enroll in this course, you get instant access to all of the materials, including hundreds of supplier contacts and proprietary information. For this reason, we don't offer refunds whatsoever. If you have questions about the course, email me at [email protected] before purchasing. I'm happy to help clarify anything for you.


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  Module 1: Amazon 101 - For BRAND New Amazon Sellers
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  Module 2: Selling on Amazon Canada ( A Golden Opportunity
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  Module 3: How to Sell in the US & The World on
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  Module 4: Retail/Online Arbitrage and How to use KEEPA and other Tools
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  Module 5: Building a REAL Business with Wholesale
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  Module 6: Profit Mastery Course (Your unfair advantage against other sellers)
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  Module 7: Creating your OWN products and Brand (Private Label)
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  Module 8: Representing Brand Owners/Starting an Amazon Agency
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  Module 10: Insurance
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  Module 11: Shipping and Logistics
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  Module 12: Operations - Systemizing your Business so you can outsource and scale
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  Module 13: The Amazon Brand Registry
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  Bonus Material
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