Made In Canada

FOR Canadians

What Makes This Course Different?

The Seller Academy Masterclass is more than just a course. It's a community of like-minded entrepreneurs who work together to help each other succeed.
Upon signup, you get unlimited access to all of the course materials, and 24/7 support via our Facebook Group. So you'll never have to stay "stuck" and can get the help you need WHEN you need it.
My goal is to help you succeed.
Over the years, I've implemented every aspect of the training in my own Amazon business.

This is the only training on the planet that covers selling on Amazon from a uniquely Canadian perspective.

I'm Duncan Macpherson, and I've been crushing it on Amazon since 2014.

Along the way, I've taught thousands of Canadians to follow their dreams and build successful Amazon businesses too.

When I started my journey, there were no support groups for Canadian Amazon sellers. So I struggled alone and decided to make my own, sharing my journey and helping others. We began as a few dozen people and have since grown to over 10,000 entrepreneurs!
My efforts led to writing a best-selling book on How to Sell on Amazon from Canada, and that later evolved into this course.


The Seller Academy Masterclass

I'll walk you step-by-step through the entire process of building a successful Amazon business as a Canadian.

Mentoring Included

You can email or message me directly on Facebook during business hours M-F and I will personally respond.
Need advice on a product?
Need assistance obtaining an EIN?
Want me to verify if a purchase is a good buy or not?
I'm there for you.
You get 24/7 support in our Private Facebook community where thousands of other entrepreneurs can help you with your journey.
We've got your back!

Supplier Verification

Finding the right suppliers can be tricky. Not all of them are created equal, and some might even be looking to take advantage of you.

That's why I don't want you to face that. When you join my program, you get access to a special Supplier Verification process.

Together, we'll dive deep and see if a supplier is a good fit for your business. This has saved countless clients from bad partnerships in the past.

Basically, we'll weed out the duds so you can focus on building strong, profitable relationships with the right suppliers.

Never Fumble Your First Supplier Contact Again!

Finding your first supplier can feel like walking into a jungle blindfolded. You won't know what to say, let alone how to score the best deals.
That's why I've got your back. When you join my program, you'll get a toolbox full of battle-tested email scripts, call templates, and proven frameworks. These aren't some generic templates – they're the real deal, used by my clients to land exclusive partnerships with major brands!
Imagine this: you're the sole seller of a product flying off the shelves, hundreds (or even thousands) of times a month. No competition, just pure profit. That's the power of these frameworks, and it can be yours.
Stop feeling lost and start building a life-changing business with in-demand products that practically sell themselves. Join now and unlock the secrets to becoming the exclusive seller on these profitable goldmines!

Don't Let Your First Order Spook You!

Starting out, that first big order to Amazon can feel like jumping off a cliff. Believe me, I was in your shoes once!
That's why my program goes beyond just supplier stuff. You'll also get access to my entire Online and Retail Arbitrage Mastery Course.
Think of it as a "starter kit" for selling on Amazon. It lets you find profitable products at stores like Walmart, Canadian Tire, and even Amazon themselves, then send them straight to Amazon FBA for fulfillment. You can start small, then scale up as you get comfortable.
Honestly, this course could easily be sold on its own for over a grand, but it's included in my program because I want you to have everything you need to succeed on Amazon.
Here's the best part: I've used these methods to sell major brands like Nike, Lego, and Nerf. And guess what? I created step-by-step frameworks that make finding profitable inventory a breeze. My student Brandon sold over $44,000 in a single month using these strategies! Watch his video testimonial below.
So, stop feeling overwhelmed. This program has everything you need to take the plunge and start building a thriving Amazon business.

Brandon Sells over $44,000 a month on Amazon Canada!

Brandon quit his 60-hour-a-week construction job and sells over $44,000 a month now on Amazon Canada - All Retail Arbitrage! Now he sees his young children more often and lives life on his terms.

Here's What This Course Covers

Research & Promotion

Find amazing products with little to no competition.

Online and Retail Arbitrage

Where to find massively profitable products in local stores & online


Brands you can buy via wholesale and sell month after month to scale your business to seven figures +

I also include HUNDREDS of wholesale supplier contacts

Profit Mastery

  • Multiply profits using strategies like bundling
  • Marketing and PPC
  • Running Promotions 
  • Show up on Page One

Consulting and Representing Brand Owners

Use your Amazon skills to consult and manage Amazon accounts for other business owners for a percentage of the profits or fees you set.

Zero inventory required: Diversify your income streams and reduce risk

Shipping & Logistics

Best practices

  • How to use prep and ship companies
  • International shipping and logistics made easy
  • Lowest cost options
  • Hands off: No packing tape required
  • Outsource to never deal with the border yourself

Hiring Assistants

Learn how to hire virtual assistants to outsource most of your Amazon business

This is the key to scaling to $1M+

Standard Operating Procedures (SOP's)

Learn what processes to document in your Amazon business.

Then use them to train and hire others to do tasks for you.

Amazon Canada

Master selling in Canada on

  • Import brands to Canada from the USA with little to no competition.
  • Obtain a GST number
  • Canadian Tax Rules
  • Dealing with the border

Selling in the US

Expand into the USA and Globally from Canada

  • US Tax Rules
  • Obtaining a US Bank Account
  • Obtaining an EIN Number
  • How to import into the US from Canada
  • Getting paid in US dollars
  • Do you need an LLC?

Private Label

Create and launch your own brand

The old days of slapping a new name on a generic product are DEAD. Learn what works in 2024.

Enroll Today

Chris Lukey: Retired battalion chief firefighter and former professional hockey player.

A student of The Seller Academy Masterclass and works with me one-on-one for mentoring.

Impressive results from REAL people

This could be YOU!

Purvish Shah - CPA, Ontario

A successful student who also worked with me for one-on-one coaching.

Enroll Today

Frequently Asked Questions

When does the course start and finish?

It is a completely self-paced online course - you decide when you start and when you finish. You get instant access to all of the materials and can work at your own pace. When I add new material, you get access for no additional charge too. So the course gets better with time.

How long do I have access to the course?

After enrolling, you have unlimited access to this course for as long as you remain a member and the course remains operational.

What else is included in the Course?

As a member, you also get access to our Facebook group where you can ask questions and get answers when you need them. You'll never stay stuck and I'll stick with you and offer my help for as long as you're a member. You also get help with sourcing suppliers as I include hundreds of wholesale contacts in the course.

Who is this course for?

The Seller Academy Masterclass for Canadians is a proven set of systems and training. You'll learn the best strategies to set up your Amazon seller account as a Canadian and save money. For those already selling, you'll learn how to scale your business via wholesale and Private Label with proven operating procedures to follow and strategies to source most of your business.

What is your refund policy?

We're fully committed to helping you get the results you're looking for, but that won't happen if you drop out just because you feel stretched beyond your comfort zone. Reaching the next level of success in your business requires you to try new things, make mistakes, and learn from them. This is why I offer my assistance to all students, and provide you with hundreds of wholesale supplier contacts in the course, along with valuable proprietary systems and information. The only way to fail is to give up, and we won't be complicit in that. This is why we don't offer refunds under any circumstances. We keep doing the work until it works and expect our clients to do the same.

Enroll Today

Why Amazon FBA?
Amazon allows you to work from anywhere with an internet connection and you can build a business that can be scaled as large as you like.

They handle all of the customer support, shipments, returns, and warehousing for you. You never have to see or touch packing tape or drive to the post office yourself. This can be a 100% hands-off semi-passive income.
You can start with zero experience and build a massively successful Amazon business with my help.

You don't need to endure the costly mistakes, frustrations, and wasted time because I've already gone through it for you.

Your life could change dramatically

What would your day look like if you didn't have to drive to and from a job every day?

Take your family on vacation while your Amazon business continues to make money?

How would it feel waking up each day and not having to rush out the door?

What kind of a difference could you make if you had the money to allow you to pursue your dreams and support causes that are important to you?

Imagine the relationship you could have with your partner and your family if you were able to be there for them, and never have to worry about money again.

You've already paid your dues in life, and it's time to get the payback!


If You Do Nothing...
Nothing Happens.

Time Is Of The Essence.

Perhaps you've tried Amazon before but seen little to no results.

This training can change that. It gets results for those who put in the work and follow the steps.

If you've made it this farwhy not take the next step?

Enroll Today

Another Student Testimonial

"My journey with Seller Academy has been nothing short of transformative. Duncan’s mastery in designing this course comes through in the all-encompassing nature of the curriculum, covering not just one, but multiple pathways for generating income on Amazon, specifically using the arbitrage, wholesale, and private label methods.

What sets Seller Academy apart from other courses is its unprecedented depth - from A to Z. It meticulously navigates everything from setting up a legitimate business structure, doing product research, sourcing products, hiring a VA, maintaining bookkeeping, implementing strategies to scale, and more (way more!)

These lessons, sometimes overlooked in other courses, have been essential in shaping my understanding of the Amazon marketplace.

As a Canadian, I found immense value in the specialized focus on Canadian sellers. The course navigates unique nuances that are crucial for success in our domestic market. More impressively, it provides actionable insights on how to leverage Amazon US to take our businesses to the next level.

In short, The Seller Academy is not just a course, but a comprehensive guide, nurturing novices into successful entrepreneurs. Duncan's expertise has made a profound impact on my Amazon journey, illuminating the path to success in an e-commerce ecosystem that can often feel overwhelming".- Franklin T.


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  Module 2: Selling on Amazon Canada ( A Golden Opportunity
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  Module 3: How to Sell in the US & The World on
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  Module 4: Retail/Online Arbitrage and How to use KEEPA and other Tools
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  Module 5: Building a REAL Business with Wholesale
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  Module 6: Profit Mastery Course (Your unfair advantage against other sellers)
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  Module 7: Creating your OWN products and Brand (Private Label)
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  Module 8: Representing Brand Owners/Starting an Amazon Agency
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  Module 10: Insurance
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  Module 11: Shipping and Logistics
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  Module 12: Operations - Systemizing your Business so you can outsource and scale
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  Module 13: The Amazon Brand Registry
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  Bonus Material
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**All screenshots were shared unsolicited by real members of our community. We've not verified their numbers.

This is not a get-rich-quick opportunity and we make no guarantees that you'll make any money if you follow our advice or take our training. I don't know you, your work ethic, or your situation so

I can't say what your average results will be. I'll state for FTC purposes that the average person makes zero on Amazon. Of course, I and many others have done far better than that. Yet, I assume you're an adult, and that you realize that all results of success shared here, including my own, are not typical. You could even end up losing money.

There are no guarantees.

The Seller Academy Masterclass, Duncan Macpherson,, and are not affiliated with Amazon or its associates. Do not take anything on this site as guidance and always consult with professionals before engaging in any business decisions.


If you're looking for easy ways to make money on Amazon without effort or "get rich quickly", this training ISN'T for you. The fact of the matter is you're not an entrepreneur. By sheer definition, an entrepreneur is someone who takes risks and puts in the work.