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The Seller Academy Masterclass for Canadians
START HERE
Welcome to The Seller Academy (1:16)
Viewing this Course Offline on your iPhone (Apple users only) (0:40)
Join the Seller Academy Mastermind Community
My Background: How I got started with Amazon FBA (9:53)
The Reasons Amazon Sellers Fail (9:26)
Step 1: Amazon 101 - Start Here if you're Brand New (Skip Ahead if you're already selling)
Why Amazon FBA? (6:05)
Choosing a Professional or Individual Account Type (2:31)
Registering for A Seller Account: The Fine Details
Updating Your Deposit Method (Banking Information) (4:10)
Common Acronyms used by Amazon Sellers
STEP 2: How to Sell on Amazon.com (in the US) for Canadians
Common Misconceptions about Selling on Amazon in the US (5:14)
Introduction and How to Sell on Amazon.com eBook (18:36)
US Bank Account and Credit Card options for Canadians (4:17)
Importing into the US from Canada (Getting your Products over the border) (12:14)
United States Sales Tax Requirements for Canadian Amazon Sellers
US Income Tax Requirements for Canadians
STEP 2: Selling on Amazon Canada (Amazon.ca)
Why Canada? The Benefits of selling on Amazon Canada (72:28)
Amazon Tax and Accounting-related Questions from Canadian Sellers
Canadian Income Tax Requirements
Canadian Sales Tax Requirements
STEP 3: Sell your first $100 on Amazon (For Brand New Sellers)
How to make your first $100 on Amazon - Start Here (2:23)
Method 1: Sell A Few Used Books (2:23)
Details on Selling Used Books on Amazon (12:58)
Download Bookselling for Canadians eBook
Retail Arbitrage (AKA: Buy Stuff From Walmart and Re-Sell on Amazon) (10:59)
STEP 4: Online Arbitrage: A way to get started for new sellers
Introduction to Online Arbitrage (0:52)
Overview of Online Arbitrage (9:07)
A real example and the POWER of OA! (7:34)
My two rules for OA (0:51)
How to find products (21:09)
International Arbitrage (3:51)
Putting it all together (2:05)
STEP 5: Shipping and Logistics
Creating a Shipping Plan
Printing FNSKU Labels
Creating an LTL Shipment
Using Prep and Ship Companies
Download a List Of Prep Companies
STEP 6: Building a REAL Business with Wholesale Accounts
The Wholesale Truth: Why you need Wholesale Accounts (7:30)
Wholesale Myths (9:14)
Types of Wholesale Suppliers (4:04)
Where to Find Wholesalers: Tradeshows/Packaging/Directories/Reverse Searches on Amazon (7:44)
Appearing Professional: Business Cards/Website/GST Number/Obtaining an EIN Number (4:44)
Reaching Out To Suppliers: Making Contact/Dealing with objections/Asking the Right Questions (10:41)
Scaling your Wholesale Business to Seven Figures (5:36)
Download a List of 170 Wholesale Contacts
Download and Read The Wholesale Truth eBook (Contains sample email templates and scripts)
STEP 7: Creating Bundles - Recommended For All Skill Levels
Bundles - The Often Overlooked Sourcing Strategy (VERY IMPORTANT FOR EVERYONE) (6:40)
What's a Bundle? And Why you Should Care (15:46)
How to Apply for a UPC Excemption (10:42)
Bundle Checklist (12:44)
Creative Bundle Ideas
Calculating Your Costs
Why Will People Buy Your Bundle
Types of Bundles
The Secret Sauce
The All Important Listing Title
Your Image is Everything!
Brand names vs Generic
Packaging and Shipping To Amazon FBA
Preventing Competitors from Jumping on Your Bundle Listing
Marketing Your Bundle
Where to Find Stuff to Create Your Bundles
Q&A (23:12)
STEP 8: Creating Amazing Listings that Convert
Creating a listing
Optimizing your listing to CRUSH your competition
Adding professional photos that convert
STEP 9: Promotion and PPC Ads
Understanding Advertising and Promotion Options
Creating a PPC ad campaign (12:05)
Promoting Your Products (11:58)
STEP 10: Become a Brand Ambassador - Representing Brand Owners (Advanced Strategy)
Introduction (13:39)
Finding Products (11:31)
Reaching out to Brand Owners
Insurance
Seller Liability Insurance (27:25)
Operations - Systemizing your Business so you can outsource and scale
Daily Tasks to Perform
Daily Account Health Checkup
Removing Negative Feedback
Fixing Stranded Inventory
STEP 11: Brand Registry
How to get on the Amazon Brand Registry (6:24)
Adding Videos to Listings
Complete Bookkeeping System for Canadian Amazon Sellers (Using Quickbooks Online)
Introduction (3:23)
Adding Users and Inviting an Accountant (1:45)
Configuring your Company Settings (5:33)
Upload & Manage Chart of Accounts (4:08)
Connecting Bank & Credit Card Accounts (3:20)
Taxes: GST/HST (3:32)
Taxes: Provincial Sales Tax (3:57)
Setting up Tax Rates in Quickbooks (4:25)
Adjusting your Tax Settings in Seller Central (3:08)
Downloading Tax Reports from Amazon Seller Central (7:42)
Amazon Seller Fee Invoices (3:26)
Categorize Transactions (3:58)
Reconcile Accounts (2:58)
Recording Amazon Payout Deposits (20:12)
Profit and Loss Statement (3:32)
Balance Sheet (2:27)
Recording your year end Inventory Balance (5:15)
Detailed Inventory Tracking (4:08)
Creating your OWN products (Private Label) (FOR EXPERIENCED AMAZON SELLERS ONLY)
Part 1: How to create your own private label products (23:00)
Part 2: The Private Label Process (8:33)
Part 3: Market Research (7:14)
Part 4: USPs (4:27)
Part 5: Factories & Sampling (1:11)
Part 6: Branding (4:56)
Part 7: Logistics - From China to Amazon (7:12)
Part 8: Listing and Selling your Product (11:58)
Part 9: Case Studies & Challenges (7:41)
BONUS: How to Turn a Brand New product into a Best Seller
PRO Tips
Why you should consider raising your ASP (Average Sales Price) (7:31)
Bonus Material
Outsource Everything (1:49)
Hiring Virtual Assistants (33:59)
The top 12 things you need to do to be successful selling on Amazon (7:15)
Facebook Advertising (7:48)
Beyond Amazon
International Arbitrage
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