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The Seller Academy Masterclass for Canadians
START HERE
Welcome to The Seller Academy (1:16)
Viewing this Course Offline on your iPhone (Apple users only) (0:40)
Join the Seller Academy Mastermind Community Here
My Background: How I got started with Amazon FBA (9:53)
Why Amazon FBA? (6:05)
A Tour of Amazon FBA
The Reasons Amazon Sellers Fail (9:26)
The Mindset of An Entrepreneur (11:10)
Module 1: Amazon 101 - For New Amazon Sellers
Registering for A Seller Account: The Fine Details (8:19)
Choosing a Professional or Individual Account Type (2:31)
An Introduction to Seller Central
Understanding Your Unified Amazon Seller Account
Updating Your Deposit Method (Banking Information) (4:10)
Common Acronyms used by Amazon Sellers
Amazon's Policies and Requirements
Where To Find Products To Sell on Amazon (10:53)
Sell Internationally on Amazon with Ease
Products Requiring Approval
Seller Performance
Product Legitimacy
Policy Violations
Module 2: Generating your First Sales on Amazon
How to Get your First Sales on Amazon (2:23)
Method 1: Sell A Few Used Books (2:23)
Details on Selling Used Books on Amazon (12:58)
Download Bookselling for Canadians eBook
Method 2: Retail Arbitrage (AKA: Buy Stuff From Walmart and Re-Sell on Amazon) (10:59)
Overview of The Retail Arbitrage Process: How To Get Started (22:18)
Method 3: Introduction to Online Arbitrage (0:52)
Overview of Online Arbitrage (9:07)
A real example and the POWER of OA! (7:34)
My two rules for OA (0:51)
How to find products (21:09)
International Arbitrage (3:51)
Putting it all together (2:05)
Module 3: Creating Amazing Listings
Adding Products: Manage Inventory
Creating/Adding Your Products to a Listing
How to Create Product Variations
Adding Products: Inventory Report
Optimizing your listing to CRUSH your competition (For NEW listings Only)
Product Titles & Search Terms
Adding professional photos that convert (For NEW listings Only)
Adding Products: Manage Inventory
Understanding the Buy Box & Detail Pages
Winning the Buy Box
Introduction to Build International Listings
Module 4: Shipping and Logistics
How Amazon Receives Your Inventory
Creating a Shipping Plan
Fulfillment by Amazon: Providing Box Content Information
Fulfillment by Amazon: One SKU Per Box
Fulfillment by Amazon: Everything In One Box
Printing FNSKU Labels
Creating an LTL Shipment
Using Prep and Ship Companies
Download a List Of Prep Companies
Merchant Fulfilled Orders (17:26)
FBA Shipment Safety Requirements
Shipment Information Accuracy
Module 5: Building a REAL Business with Wholesale
The Three Best Business Models For Selling on Amazon (9:15)
The Wholesale Truth: Why you need Wholesale Accounts (7:30)
Wholesale Myths (9:14)
Types of Wholesale Suppliers (4:04)
Where to Find Wholesalers: Tradeshows/Packaging/Directories/Reverse Searches on Amazon (7:44)
Appearing Professional: Business Cards/Website/GST Number/Obtaining an EIN Number (4:44)
Reaching Out To Suppliers: Making Contact/Dealing with objections/Asking the Right Questions (10:41)
Scaling your Wholesale Business to Seven Figures (5:36)
Download a List of 170 Wholesale Contacts
Download and Read The Wholesale Truth eBook (Contains sample email templates and scripts)
Getting Approved in the Grocery & Gourmet Category
Module 6: Selling on Amazon Canada (Amazon.ca): A Golden Opportunity
Selling In Canada Overview
Why Canada? The Benefits of selling on Amazon Canada (72:28)
Amazon Tax and Accounting-related Questions from Canadian Sellers
Canadian Income Tax Requirements
Canadian Sales Tax Requirements
Shipping to Canada
Module 7: FOR CANADIANS ONLY: How to Sell in the US on Amazon.com
Common Misconceptions about Selling on Amazon in the US (5:14)
Introduction and How to Sell on Amazon.com eBook (18:36)
US Bank Account and Credit Card options for Canadians (4:17)
Importing into the US from Canada (Getting your Products over the border) (12:14)
United States Sales Tax Requirements for Canadian Amazon Sellers
US Income Tax Requirements for Canadians
Module 8: Profit Mastery (Your unfair advantage against other sellers)
Bundles - The Often Overlooked Sourcing Strategy (VERY IMPORTANT FOR EVERYONE) (6:40)
What's a Bundle? And Why you Should Care (15:46)
How to Apply for a UPC Excemption (10:42)
Bundle Checklist (12:44)
Creative Bundle Ideas
Calculating Your Costs
Why Will People Buy Your Bundle
Types of Bundles
The Secret Sauce
The All Important Listing Title
Your Image is Everything!
Brand names vs Generic
Packaging and Shipping To Amazon FBA
Preventing Competitors from Jumping on Your Bundle Listing
Marketing Your Bundle
Where to Find Stuff to Create Your Bundles
Q&A (23:12)
Module 9: Promotion and PPC Ads
Understanding Advertising and Promotion Options
Create Your First Sponsored Products Campaign
Using Both Automatic and Manual Targeting
Manual Targeting Campaigns
Improve your Advertising Cost of Sales (Acos)
Bidding Strategies
Creating a Successful PPC Ad Campaign (12:05)
Understanding Your Metrics
Understanding Keyword Match Types
Negative Keywords
Advanced Promotion Strategies (11:58)
Sponsored Products targeting features
Download The Advertising Best Practices Guide
Sorting and Filtering in Campaign Manager
Understanding Advertising Reports
Download the Sponsored Products Optimization Guide
Module 10: Operations - Systemizing your Business so you can outsource and scale
Daily Tasks to Perform
Intro to Business Reports
Payment Reports
Daily Account Health Checkup
Removing Negative Feedback
Customer Satisfaction Reports
Fixing Stranded Inventory
Locating and Fixing Listing Defects and Inventory Issues
Inventory & Pricing Issues
Best Practices in Product Authenticity and Quality Guide
Using Automated Pricers
Automate Pricing File Upload
Customer Service Sample Responses (0:48)
Appealing an Account Suspension
Hiring Virtual Assistants (33:59)
Module 11: Become a Brand Ambassador - Representing Brand Owners (For Experienced Sellers)
Introduction (13:39)
Finding Products (11:31)
Reaching out to Brand Owners
Module 12: Insurance
Seller Liability Insurance (27:25)
Module 13: The Amazon Brand Registry
Introduction to the Brand Registry
How to get on the Amazon Brand Registry (6:24)
Adding Videos to Listings
Module 14: Bookkeeping for Amazon Sellers
Introduction (3:23)
Adding Users and Inviting an Accountant (1:45)
Configuring your Company Settings (5:33)
Upload & Manage Chart of Accounts (4:08)
Connecting Bank & Credit Card Accounts (3:20)
Taxes: GST/HST (3:32)
Taxes: Provincial Sales Tax (3:57)
Setting up Tax Rates in Quickbooks (4:25)
Adjusting your Tax Settings in Seller Central (3:08)
Downloading Tax Reports from Amazon Seller Central (7:42)
Amazon Seller Fee Invoices (3:26)
Categorize Transactions (3:58)
Reconcile Accounts (2:58)
Recording Amazon Payout Deposits (20:12)
Profit and Loss Statement (3:32)
Balance Sheet (2:27)
Recording your year end Inventory Balance (5:15)
Detailed Inventory Tracking (4:08)
Module 15: Creating your OWN products (Private Label)
Part 1: How to create your own private label products (23:00)
Part 2: The Private Label Process (8:33)
Part 3: Market Research (7:14)
Part 4: USPs (4:27)
Part 5: Factories & Sampling (1:11)
Part 6: Branding (4:56)
Part 7: Logistics - From China to Amazon (7:12)
Part 8: Listing and Selling your Product (11:58)
Part 9: Case Studies & Challenges (7:41)
BONUS: How to Turn a Brand New product into a Best Seller
PRO Tips
Why you should consider raising your ASP (Average Sales Price) (7:31)
Bonus Material
Outsourcing (1:49)
The top 12 things you need to do to be successful selling on Amazon (7:15)
Facebook Advertising (7:48)
Beyond Amazon
The Amazon Seller Lifestyle (2:50)
Business Survival Tips: Mark Cuban
3 Decisions: Tony Robbins
International Arbitrage
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