I teach people how to run a business based on the same model Amazon used to become one of the world's most valuable companies.

There are so many strategies that are taught when it comes to selling on Amazon, but many of them don't work or leave out the most important details.

If you're interested in following a proven path that's generated Millions of Dollars in sales for students, and requires very little to get started...that also allows you to create a consistent income and live life on your own terms, you're in the right place!

I'll even work with you personally UNTIL you get RESULTS...for as long as you're a student in my course. Because I know that what I teach works and I believe in YOU.

That's what makes this training different than a static course.

You get my full support, along with the help of my team and community of Amazon sellers for as long as you're a member.

You're never on your own, and have zero reasons to remain stuck if you put in the work and take daily action.


It'll also show you how scale an existing Amazon business beyond your current roadblocks and on to seven figures and beyond. While working less IN the business yourself (via outsourcing and automation).

"Very happy to be able to learn from you. This was one of the reasons I was able to gross ~300k this year. Aiming for $1 million... Thank you Duncan!" - Jenya S.

We just had our best month ever with $15,000 USD in sales...
...We couldn't have done without this. Big shout out to Duncan Macpherson for his training...a great resource and it helped eliminate a lot of confusion when we first started ." - Jack S.

"Duncan and his group have been instrumental in my success in selling on .CA. So much useful information from everyone. Just starting with some wholesale accounts." - Bruno B

"I can’t thank you enough. I was worried about launching my business in Q1 but it turned out to be a smashing success! Your course was the best money ever spent. When I last emailed you a couple weeks ago my sales were just over $1,500/week. Not bad for just starting out. Now not even 2 weeks into February my sales have skyrocketed to $5K per week with Valentines Day sales leading the way. This is building way faster than I could ever expected and I’m truly struggling to balance this with my day job. Thanks so much once again!!" -Chuck


The possibilities are endless. But it's IMPOSSIBLE to get a result unless you TAKE ACTION!

Here's What You'll Learn

Unrestricted Lifetime Access to The Seller Academy Masterclass

Billed in Canadian Dollars

A one time, single payment gets you instant, full Lifetime Access to the training materials

  • Ongoing updates with new content added at NO additional charge to you EVER!
  • Mentoring via email with me personally and an exclusive Mastermind group. I'll work with you UNTIL you get RESULTS as long as you remain a member ($4,500 Value)
  • Complete Bookkeeping system for Amazon Sellers that lets you track your entire business in just minutes a day (Save thousands on paying a bookkeeper)
  • Standard Operating Procedures to follow to optimize and outsource your business and ensure your sales machine is well oiled and running smoothly (Others charge $3,000 for this information)
  • Canadian Specific Content including how master Amazon Canada, How to Sell in the US, What bank accounts to use, Tax implications, paperwork and import rules with sample completed forms
  • Step-by-step training to build a full-time business using multiple strategies
  • 170 Valuable Wholesale supplier contacts to put you on track to generate sales quickly
  • 30-Day, No questions asked Money Back Guarantee fully enforced by Teachable
  • iPhone App to view the course offline
  • Billed and hosted by Teachable, the world's leading course platform. No downtime. Reliable. Secure.

More Testimonials:

Teren Chan I'm also selling in US and found this helpful, lots of information.
And Duncan, thanks for creating this.....

Renee Els Buys I’ve been wanting to start selling on Amazon.ca for a couple of months now but can’t seem to find the courage to just take the leap. Joined.... to hopefully find the some inspiration to stop procrastinating and just get going😬

Tayyaab Tanveer I've been following now for the better part of this quarter. I've started with the basics such as RA and now I'm moving on to sourcing - bigger and better just got one of my largest shipments today :)

Megan Christina Everyone is so kind in responses to questions. Great learning.....

Fari Faran This .... is awesome with very helpful knowledgeable people where I am learning each day.... thanks Duncan

Rebecca Horman I love how quickly questions get answered!

Lori Kristen Miller Hey! first, welcome everyone!!

What I like .....is Duncan's involvement helping out and pitching in as well as everyone else. It's so supportive with even the smallest beginning questions!

Nick Vlismas The knowledge .... is priceless

Andrew Moorey Always great to see the answers to unique Amazon challenges. No one else really understands the business so it's great to be part of the community.

Ana G. Robillard Congrats! I found you by searching! And thank God because i have so many quesrions.....I can have my answers. Really good vibe too!

Evelyn Townsend I was trying to find a Canadian version of everything I was reading online about Amazon sellers. Duncan was the first and so far only one to give a Canadian perspective – and more than that accurate information. I also appreciate how the group will help when someone has an issue. Thanks Duncan!

Sanson Paul Found you on YouTube. So good to find a fellow Canadian. Thanks for all you do.

Jill Conyers It great that’s it’s for Canadians, but the best thing is the positive nature of the group. You don’t need to be afraid of asking “dumb” questions, as you’re not going to get torn apart (as can happen on some other groups).

Rebbecca Madge I love your story and ideally that’s my goal, leave my salary job and do FBA full time!

Detailed Look Inside the Seller Academy Masterclass

Watch this for details on what's included in the training

Here's What You'll Get

Step 1: Amazon 101 - Introduction & Getting Started

  • Detailed Explanation of the Amazon FBA business model and how it all works
  • Setting up your Amazon Seller Account and what to expect
  • Covering the basics and going over Seller Central
  • Adding your bank accounts
  • A list of common Acronyms used by Amazon Sellers

Selling on Amazon Canada (Amazon.ca): A Golden Opportunity

  • Why Canada? The benefits of selling in Canada
  • Golden opportunities to sell brands in Canada
  • How to bring your brand from the US and abroad and sell to Canadians
  • Canadian Income Tax Requirements
  • Canadian Sales Tax Requirements

FOR CANADIANS ONLY: How to Sell in the US on Amazon.com

  • Common misconceptions
  • US Income Tax Requirements
  • US Sales Tax Requirements
  • Obtaining a US Bank Account
  • How to get an EIN Number
  • How to import into the US easily without ever needing to go to the border yourself
  • How to sell in the US without shipping from Canada

Step 2: Sell your first $100 on Amazon ($499 Value)

  • How to sell your first $100 on Amazon Step-by-Step
  • Method 1: Selling Used Books (very specific types that sell for high profits/low cost)
  • Method 2: Retail Arbitrage - Buying brand name goods from physical retail stores and selling on Amazon for a profit
  • Method 3: Online Arbitrage - A great way to get started buying brand name goods from online retailers and selling on Amazon
  • Real Examples demonstrated via video
  • My two rules for products
  • How and where to find profitable products to sell on Amazon
  • International Arbitrage: Buy products low in one country and sell high in another - What's readily available in one location may be in short supply elsewhere
  • The best PROVEN software and tools to automate and streamline the process

Shipping and Logistics

  • Step-by-Step how to create a shipment to Amazon
  • Printing FNSKU Labels
  • Creating an LTL shipment (for pallet loads and larger quantities)
  • Using Prep and Ship Companies to receive and prepare/send products to Amazon for you
  • No warehouse needed anymore as an Amazon seller
  • How to ship from Canada to the US inexpensively and without even crossing the border yourself

Step 3: Building a REAL Business with Wholesale Accounts ($999 Value)

  • Why you need Wholesale Accounts
  • Common Wholesale Myths dispelled
  • The various types of wholesale suppliers and who to avoid
  • Why Drop Shipping on Amazon is a bad idea
  • Where to find wholesale suppliers
  • Trade Shows and the best ones to attend
  • How to get a list of suppliers without physically attending a trade show
  • How to approach suppliers with samples scripts of what to say/ask
  • Creating a professional appearance: Company email address, website, business cards, phone number, Shipping address (non-residential)
  • Value propositions and sample scripts
  • Reverse sourcing on Amazon to find profitable products
  • Landing exclusive accounts
  • Includes a list of 170 Wholesale supplier contacts
  • Scaling your business to Seven Figures and beyond

Step 4: Profit Mastery (Your unfair advantage against other sellers)

  • How to combine products and make more profit with zero competition
  • The Secret Sauce that 99% of new Amazon sellers aren't doing
  • Marketing and winning
  • How to stay ahead of your competition and show up in page one

Creating Listings That Convert

  • Turn your Amazon listings into an unstoppable sales force
  • How to create photos that tell a story and convert browsers into buyers
  • Keywords and ranking on page one of Amazon search results
  • Taking existing listings and turning them into best sellers
  • Optimization methods that put you ahead of most sellers

Promoting your Products

  • Marketing and promoting your listings to make them STAND OUT
  • Running PPC and advertising campaigns to build sales
  • Reading into advertising results to find product ideas
  • How to lower your ad spend and still outrank the competition

Become a Brand Ambassador

  • How to exclusively represent brands on Amazon as their sole seller
  • Ways to work with manufacturers so you don't have to buy their inventory
  • Consulting and managing brand owners seller accounts for a commission/flat rate

Insurance Requirements for Amazon Sellers

  • Understanding Seller Liability insurance and why you need it

The Amazon Brand Registry

  • How to secure your brands with Amazon and prevent others from selling on Amazon
  • Protecting brand owners reputations and monitoring Amazon sellers
  • Adding videos to your listings to stand out from the competition

Bookkeeping Course For Amazon Sellers ($499 Value)

  • Get 50% off Quickbooks Online for Six Months
  • How to track sales, profits and business operations
  • My complete bookkeeping system that takes you just minutes a day
  • Save thousands over paying for a bookkeeper
  • Track GST/HST and sales tax collected
  • Automate inventory tracking/sales between quickbooks online and Amazon
  • Recording Amazon payouts in Quickbooks
  • Setting up a Chart of Accounts (included in the course for you)
  • Categorizing Transactions
  • Complete tracking of your entire Amazon business and profits/expenses at a glance

OPERATIONS: Daily Tasks to Systemize and outsource your Amazon business

  • Fixing Stranded Inventory
  • Removing Negative Feedback
  • Account Health Reports
  • Daily tasks to check over
  • Documenting Operating Procedures so you can outsource almost everything

CREATING YOUR OWN PRODUCTS: PRIVATE LABEL (for experienced sellers) $599 Value

  • How to create your own products
  • Building a Brand on Amazon and beyond
  • Market Research
  • Value Propositions
  • Ethical ordering from Factories and obtaining samples
  • Logistics: Shipping from China to Canada/US
  • Case Studies and Challenges
  • How to turn your new product into a best seller

Mentoring Included

  • Access to me personally via email
    • (I'll respond within 2 business days)
  • Access to exclusive Mastermind for support from myself and other successful Amazon sellers


  • Learn the best way to hire virtual assistants to do the work for you
  • The top 12 Tips for Success selling on Amazon
  • How to Advertise on Facebook to grow an audience of buyers
  • Beyond Amazon: How to sell on other platforms alongside Amazon

Get started now!

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This course comes with a 100% Money Back Guarantee. If unsatisfied for any reason, simply email [email protected] within 30 days of your purchase and we'll refund your money. No questions asked.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. You get instant access to all of the materials.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you remain a member - across any and all devices you own.
What else is included in the Course?
As a member, you also get access to our exclusive mastermind where you can ask questions and get answers when you need them.
Who isn't this course for?
The Seller Academy Masterclass is a proven set of systems and training that produces real results. It's not for those on the fence wondering if selling on Amazon is for them. It's for ACTION takers who are willing to do whatever it takes to produce the RESULTS they desire.
What if I decide the course isn't right for me?
We'll be happy to issue you a refund within the first 30 days after your purchase date if you're unhappy for any reason.

Course Curriculum

  Module 11: Become a Brand Ambassador - Representing Brand Owners (Advanced Strategy)
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  Module 12: Insurance
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  PRO Tips
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We make no guarantees that you will earn any money using the techniques and ideas in our training materials. Examples in these materials are not to be interpreted as a promise or guarantee of earnings. Earning potential is entirely dependent on the person using our product, ideas and techniques. We do not position any products or services as a “get rich scheme.”

Earnings and sales results shown are taken Amazon sellers in our community who shared publicly (unsolicited) their results. We have not verified or audited these results and you should take them as examples only, and not as typical results.

Your level of success in attaining the results claimed in our materials depends on the time you devote to the ideas and techniques mentioned, your finances, knowledge and various skills. Since these factors differ by individual, we cannot and do not guarantee your success or revenue generation, nor are we responsible for any of your actions related or not related to these materials.

Duncan Macpherson (10588695 Canada Inc.) and Selleracademy.ca are not affiliated with Amazon, FBA or any of their affiliates.

Your investment will appear on your bank statement as Teachable Inc. who process all payments and host our course.

Refund Policy

The Seller Academy Masterclass comes with a 30-day money back guarantee, guaranteed by our Course host Teachable Inc. If you are dissatisfied for any reason, simply contact customer support with the first 30-days of your purchase and request a full refund.