PROVEN Step-by-Step Training to Build a SUCCESSFUL Amazon Business

By the end of 2020, Amazon's set to Become a $400 Billion Business.

And about half of that goes into the pockets of small business owners who sell on the Amazon Platform! But it's changed so much from a few years ago. And you need a solid plan more than ever before.


Sell On Amazon From The Comfort of Your Own Home

Cut through the noise and learn step-by-step how to build a Successful Amazon business of your own. I teach what the other "guru's" are afraid to reveal.

  • Make a side income
  • Replace your day job (and finally tell your boss to shove it!)
  • Gain control of your time and schedule
  • FREEDOM to work where and WHEN you want
  • Make an income as stay at home parent

Hi, I'm Duncan Macpherson. I'm a proud husband and father of two sons. I've started selling on Amazon 2014 starting with just $200, and turned it into my full-time income just six months later. Today I enjoy a fantastic lifestyle living in beautiful British Columbia, Canada working part-time hours and in full control of my time.

My journey began with an ad for a course about selling on Amazon in late 2014. And it really got my attention as I'd been looking for a way to make money from home. So many offers I'd seen were garbage or outright scams to this point.

I was skeptical, but read on and decided to give it a try. This was one of the best decisions I've ever made, outside of marrying my beautiful wife!

Flash forward six months later I was making enough to cover my bills and officially called Amazon my full-time business (while working part-time hours from home).

I began teaching others how to sell on Amazon too with a small Facebook group I started in 2015 of about 40 people. It's since grown to over 4,700 members! In 2016, I wrote my first eBook on How to Sell on from Canada and it is consistently the #1 Best Seller in its category on Amazon.

In 2019, I created this Seller Academy Masterclass to give people an all-inclusive training that covers multiple sways to start and grow an Amazon business. I update the content frequently and often even add additional new training to the course.

Last year I was able to purchase my dream car....A Tesla! I've always wanted to drive an electric car, and this business allowed me to do just that. It's incredible to think back at where this journey started and how it continues to evolve.

I invite you to take that first step like I did back in 2014 and join my Seller Academy Masterclass. I promise that you'll come away better for it, and I look forward to showcasing your own success story one day in the near future too.

All the best,

Duncan Macpherson

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Membership also includes access to the Seller Academy Mastermind Private Facebook Group – In this members-only group, you’ll have access to reminders of upcoming Amazon deadlines, and countless profit opportunities - Including wholesale supplier sources and online arbitrage opportunities.

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This course comes with a 100% Money Back Guarantee. If unsatisfied for any reason, simply email me within 30 days of your purchase and I'll refund 100% of your money. No questions asked.

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Course Curriculum

  Operations - Regular tasks required to run your Amazon business (So you can Outsource and Scale)
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  Become a Brand Ambassador - Representing Brand Owners (Advanced Strategy)
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  PRO Tips
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Your Instructor

Duncan Macpherson
Duncan Macpherson

Hi, I’m Duncan Macpherson.

In late 2014, I discovered the amazing opportunity that Amazon FBA offers. And by mid-2015 I’d scaled it into a full-time business.

As an experienced Amazon seller, I also help others build Amazon businesses of their own.

My training will teach you step-by-step using a proven formula that works.

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Use Book Selling: Learn how and where to find used books at a very low cost that can be hugely profitable

Brand Registry: Learn how to get your products on the Amazon Brand registry

How to work with Brand Owners: How to make money representing brand owners and managing their Amazon accounts for them. This is a business model where you potentially don't need to spend any money on inventory yourself.

Selling on Amazon Canada: Learn the unique opportunities that exist bringing products into Canada and selling on This is pure gold and a relatively untapped opportunity.

Insurance: Where to get insurance for your Amazon business

Standard Operating Procedures: Learn how the set of procedures to build a large scale Amazon business and how to keep track of operations with documented steps. This is essential if you plan to outsource or hire others as you'll have a turn-key set of procedures to fall back on and train them with.

Beyond Amazon: Learn about Facebook advertising, How to hire Virtual Assistants, and more

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"I can’t thank you enough. I was worried about launching my business in Q1 but it turned out to be a smashing success! Your course was the best money ever spent. When I last emailed you a couple weeks ago my sales were just over $1,500/week. Not bad for just starting out. Now not even 2 weeks into February my sales have skyrocketed to $5K per week with Valentines Day sales leading the way. This is building way faster than I could ever expected and I’m truly struggling to balance this with my day job. Best problem ever! I signed up for the wholesale course and am looking forward to it because I can’t keep up with the RA and OA anymore, it’s not sustainable on my own! Here are my latest business financials (and bear in mind it still hasn’t been 30 days since my first sale!!!) Thanks so much once again!!" -Chuck

We just had our best month ever with $15,000 USD in sales...
...We couldn't have done without this. Big shout out to Duncan Macpherson for his training...a great resource and it helped eliminate a lot of confusion when we first started ." - Jack S.

"Very happy to be able to learn from you. This was one of the reasons I was able to gross ~300k this year. Aiming for $1 million in 2019! Thank you Duncan!" - Jenya S.

"Duncan and his group have been instrumental in my success in selling on .CA. So much useful information from everyone. Just starting with some wholesale accounts." - Bruno B

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. You get instant access to all of the materials.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you remain a member - across any and all devices you own.
What else is included in the Course?
As a member, you also get access to our exclusive mastermind where you can ask questions and get answers when you need them.
Who isn't this course for?
The Seller Academy Masterclass is a proven set of systems and training that produces real results. It's not for those on the fence wondering if selling on Amazon is for them. It's for ACTION takers who are willing to do whatever it takes to produce the RESULTS they desire.

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More Testimonials:

Teren Chan I'm also selling in US and found this helpful, lots of information.
And Duncan, thanks for creating this.....

Mohammed Othman Lots of hands on experience....

Allan Wiseman I've been able to understand and improve my sales, thanks.....

Renee Els Buys I’ve been wanting to start selling on for a couple of months now but can’t seem to find the courage to just take the leap. Joined.... to hopefully find the some inspiration to stop procrastinating and just get going😬

Tayyaab Tanveer I've been following now for the better part of this quarter. I've started with the basics such as RA and now I'm moving on to sourcing - bigger and better just got one of my largest shipments today :)

Megan Christina Everyone is so kind in responses to questions. Great learning.....

Fari Faran This .... is awesome with very helpful knowledgeable people where I am learning each day.... thanks guys and Duncan too

Carolina Contreras Issa I love how everyone here is eager to help one another!

Rebecca Horman I love how quickly questions get answered!

Lori Kristen Miller Hey! first, welcome everyone!!

What I like Duncan's involvement helping out and pitching in as well as everyone else. It's so supportive with even the smallest beginning questions!

Nick Vlismas The knowledge .... is priceless

Andrew Moorey Always great to see the answers to unique Amazon challenges. No one else really understands the business so it's great to be part of the community.

Ana G. Robillard Congrats! I found you by searching! And thank God because i have so many quesrions.....I can have my answers. Really good vibe too!

Evelyn Townsend I was trying to find a Canadian version of everything I was reading online about Amazon sellers. Duncan was the first and so far only one to give a Canadian perspective – and more than that accurate information. I also appreciate how the group will help when someone has an issue. Thanks Duncan!

Sanson Paul Found you on YouTube. So good to find a fellow Canadian. Thanks for all you do.

Jill Conyers It great that’s it’s for Canadians, but the best thing is the positive nature of the group. You don’t need to be afraid of asking “dumb” questions, as you’re not going to get torn apart (as can happen on some other groups).

Rebbecca Madge I love your story and ideally that’s my goal, leave my salary job and do FBA full time!

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*Claims and testimonials reflect individual experiences. No guarantee of future performance should be implied or inferred. Individual results will vary, and depend on factors such as time, skill, and effort that can be devoted to the business. Customer results presented here are not necessarily typical. Some customers see little to no profit. is not affiliated or endorsed in any way with or any of its affiliates.